The Arrive Alive Campaign is a state-wide road safety initiative launched by the Telangana Government and Telangana State Police. It was formally inaugurated by Chief Minister Revanth Reddy on January 12, 2026. The campaign aims to reduce road accidents and fatalities by promoting responsible driving behavior across the state.
🎯 Campaign Objectives & Focus
Zero Tolerance for Drunk Driving
Strict enforcement and awareness programs to prevent driving under the influence.
Safety Gear Compliance
Mandatory use of helmets and seat belts.
Defensive Driving
Encouraging safe driving habits to prevent accidents.
Target Groups
Focus on youth, families, and rural road users.
📢 Public Awareness
Awareness programs at black spots, schools, malls, and public places.
🏍 Events & Rallies
Bike rallies and campaigns featuring celebrities.
🤝 Collaborations
Partnerships with UNICEF India and HCSC.
👥 Community Engagement
Teachers, NCC cadets, and drivers involved in awareness.
🚀 Arrive Alive 2.0
Engaging women groups like DWCRA and ASHA workers for deeper impact.
